Zales Black Friday Sale 2020

Our Zales Black Friday 2020 Predictions

Zales has pretty much been running the same Black Friday sale these last few years: Starting a week before Thanksgiving, they discount the entire store anywhere from 30% off to 50% off (over 600 pieces at this price point) with a handful of clearance specials discounted all the way up to 75% off. You could have also qualified for free shipping when shopping their site and you were covered by a 60-day risk-free return policy. The sale usually ends on Cyber Monday so there’s plenty of time to browse the specials and to make your decision.

Some of last year’s featured offers included:

  • Diamond stud earrings on sale from $59/pair (originally from $169).
  • Birthstone pendants priced from $48.98 (originally from $69.99).
  • Various stocking stuffers in clearance priced from just $29.99 (up to 75% off the original price). These included both rings and necklaces finished in silver.
  • Diamond heart pendant inlaced with round cut diamonds on sale for $499.98 (originally $1069).
  • Anniversary diamond rings on sale for $1499.98 (originally $3339).

Expected Sale Start/End Times

  • Rumored start time: November 18, 2020 (about a week before Thanksgiving).
  • Rumored end time: November 30, 2020 (Cyber Monday) or while supplies last.

Zales usually kicks off their Black Friday deals around a week before Thanksgiving. But if you’re joined to their newsletter then you’ll likely receive a “VIP Black Friday” invitation to shop early, usually around the first week of November. We would recommend that you wait because the pre-event deals were only 25% off storewide as opposed to the better 30% to 50% off offered later on.


What Are The Important Exclusions?

All storewide sales come with a short list of exceptions and exclusions, and Zales is no different. Last year select watches, ArtCarved class rings, previously owned jewelry, select designer collections, Design Suite, Create Your Own program styles, loose diamonds, specially priced items, special events, and special orders did not fall under the storewide discount. Also excluded were shipping charges, gift card purchases, and additional warranty purchases. Obviously, no additional discounts or coupons were allowed during the duration of the event. You’ll be able to browse the complete and official terms and conditions in the ad copy posted further below.


Where To Shop?

Generally, Zales’ Black Friday sales are offered in all of their retail stores and at zales.com. Factory Outlet stores may or may not participate in the same promotion. Just keep in mind that selection will vary by location so if that ring, bracelet, necklace or watch that you were waiting to get is no longer in stock at your nearest store, you can always check online to see if it’s still available.


Today’s Deals

You can check out all of Zales’ current offers and coupons listed below. Keep an eye out for limited time daily deals and last-chance clearance jewelry as we head into Thanksgiving weekend and into the holiday season.


Last Year’s Ad Scan/Flyer

Zales sent out around a dozen or so newsletters promoting their Black Friday sale last year. They were all pretty similar with just different featured items switched out between them. Below you’ll find an example of one of the emails that hit our inbox in 2019.


Questions & Comments

What new jewelry is on your holiday shopping list this year? Are shopping for a Christmas gift or looking to pop the big question to your soon-to-be fiancé? Leave your comments below.

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